---
title: About Us | Plus Size Clothing | Swish Fashion Blog
description: Swish is recognised as Australia's premier plus size brand. Our blog will provide mature Australian woman with the latest style tips and trends for the season.
---

[![Swish Fashion](https://blog.swishfashion.com.au/hs-fs/hubfs/Swish-Fashion-Logo.jpg?width=951&height=90&name=Swish-Fashion-Logo.jpg "Swish Fashion")](http://www.swishfashion.com.au)

## *Style tips and news for the mature plus size woman*

![Winter_HP_Images21.jpg](https://blog.swishfashion.com.au/hs-fs/hubfs/Winter_HP_Images21.jpg?width=2441&name=Winter_HP_Images21.jpg "Winter_HP_Images21.jpg")

# About Us

We will bring you the latest style tips and news to make you feel fabulous.

The inception of Australia's most loved boutique plus size brand, Swish occurred in early 2002 when owner, Anita Carmody decided to embark on a new adventure to provide stylish and high quality clothing to the plus size market. With a few helpful allies and an ambitious dream, Swish was underway to becoming the unique and cherished fashion hub it is today. 

Swish is proud to be 90% Australian made and are one of the last men standing in local manufacturing. This enables Anita and her small team of experts to keep a closer eye on quality and ensure the best result for their loyal customers. With a full heart, the Swish team continuously strives to provide the best fit, quality and styles, having a joint experience of over 100 years in the fashion industry. 

Swish is recognised as Australia's premier plus size brand, now also catering for smaller sizes due to much demand. Swish provides sophisticated and stylish designs with a generous and comfortable fit. Specialising in making you look and feel great, the designs are unique, colourful and full of fantastic prints. 

If you're looking for something a little different, every day essentials or for that special occasion, Swish has you covered! Swish Black Label now caters for occasion wear including mother of the bride and guest of wedding.

Swish is stylish yet comfortable clothing for the elegant woman.

Shop [here](http://www.swishfashion.com.au/shop-plus-size-clothing).

 

**Our Stores**

Now with 10 flagship Swish stores and over 140 stockist throughout Australia and New Zealand, we encourage you to find your nearest Swish store or stockist today by clicking [here](http://www.swishfashion.com.au/plus-sized-clothing-stores).

 

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 Swish fashion is dedicated to providing quality, fashionable garments to every woman. The Swish Blog aims to provide up to date fashion and style advice to help our customers look and feel beautiful, all year round. From outfit ideas to guest interviews, our weekly blog posts are sure to help you improve your wardrobe & lifestyle.

 

 

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